[News Space=Reporter seungwon lee] What do Shinsegae Group Chairman Yong-jin Chung, BTS RM, and former Samsung Museum of Art Leeum Director Ra-hee Hong have in common? 

 

The answer is to use a bi-spring bed. The line preferred by the conglomerates is known to be 'Magnificence', priced between 120 million won and 150 million won.

 

Second quiz, who are Netflix's competitors? Disney, CGV, Tving, Coupang, Nike, Everland, etc. are all correct. 

 

However, Netflix CEO Hastings mentioned 'human sleep time' as a competitor to Netflix during a speech at the New York Times Dealbook Conference held in Manhattan, USA on November 6, 2019 (local time). 

 

He said, "If you want to see something so badly that you stay up all night to watch it, you'll be able to see it." From this perspective, the 'bed company' that needs people to sleep to understand the true value and essence of its products is a strong competitor to Netflix.

 

◆ The world's top 3 high-end luxury beds... 'Vice Spring, Duxiana, Hastens'

 

The top 3 luxury beds, known as the 'Hermes' of the bed world, are VISPRING (UK), DUXIANA (Sweden), and Hastens (Sweden).

 

Of course, as for premium beds, there are Tempur, Sealy beds, and Carpe Diem beds, following Simmons, the number one brand in the domestic market. As for mass-market brands, there are Ace beds, Hanssem, Hyundai Livart, and Casamia. However, the brands VISPRING (UK), DUXIANA (Sweden), and Hastens (Sweden) are 'over the top'.

 

Simmons' top-of-the-line Beautyrest Blackline (Kelly, Deborah, Marion, etc., 30 million won range) can be experienced at Signiel Hotel, Lotte Hotel Seoul Executive Tower, Banyan Tree Hotel, and JW Marriott Hotel, and Duxiana beds can be experienced at South Cape Resort.

 

However, all models of Byspring and the top-of-the-line Haines (60 million won) and Crown Jewel (20 million won) of Sealy beds cannot be experienced at domestic hotels or resorts. It is known that Seulgi of the idol group Red Velvet is using the Sealy bed.

 

While the top premium bed brands cost between 30 million and 60 million won, the top three luxury brands usually cost between 100 million and up to 300 million won.

 

Among domestic department stores, Shinsegae Department Store Gangnam Branch, the first to enter the '3 trillion club (3.1025 trillion won)' in 2023, has all of the Erusady (Hermes, Louis Vuitton, Chanel, Dior) stores. A single store of 3 trillion won is a rare achievement that only a few stores, such as Harrods London in the UK and Isetan Shinjuku in Japan, have achieved among the world's leading department stores. This place has maintained the top spot in domestic department store sales for 7 consecutive years.

 

The top 3 luxury bed brands, Byspring, Duxiana, and Hastens, are all available at Shinsegae Department Store Gangnam, the number 1 department store in Korea. In particular, Byspring beds can only be purchased at 4 places in Korea (Infini Seoul (Cheongdam-dong, headquarters), Shinsegae Gangnam (Banpo-dong), Hyundai Baek Main Store (Apgujeong), and Hyundai Baek Pangyo (Pangyo, Bundang-gu)). 

 

◆ History and origin of Bispring… British royal family, 100% natural materials and bedsore-free beds

 

Established in 1901, it is a premium bed with a 120-year tradition, and is famous for supplying beds to the British royal family. It is especially known as a special bed that can only be used by the Queen's immediate family within the royal family. In 2011, it became famous again when Prince William of England had a bispring bed custom-made for his wedding. In 2012, it received the 'Queen's Award' from the Queen in recognition of its quality from the British royal family.

 

The first place in the world to invent individual pocket springs is Byspring. In order to produce the highest grade mattresses, they are made by people with at least 5 years of experience. Since all beds are handcrafted by skilled craftsmen, they are said to have the best comfort and the best durability. It is not a model that is made in advance like making a Hermes Kelly bag, but a 'made to order' production system. Of course, it is 100% 'made in England'.

 

Among bedding companies, Byspring is famous for using only wool that has received the British Platinum certification (a certification given to companies that produce without harming sheep). Wool, especially along with cashmere, known as the “jewel of the fiber world,” is soft, hypoallergenic, and has excellent air circulation, and is 10 times more effective in temperature and humidity control than chemical materials.

 

The reason he started making beds was because of his love for his wife. James Marshall, who was an engineer, wanted to make a bed that would prevent bedsores for his wife who had been bedridden for a long time, and this led to the birth of the current 'Vice Spring'.

 

It is known that former Samsung Group Chairman Lee Kun-hee, who collapsed from acute myocardial infarction and was bedridden in the intensive care unit for a long time, also used a Vispring bed. It is said that Hong Ra-hee became aware of the true value of the product and became a fanatic, recommending Vispring beds to the Samsung family.

 

◆ Bispring in numbers

 

The origin of the brand name VISPRING is the combination of the Roman numeral 6 (VI) and the word spring, meaning a bed with six springs and six steel wires.

 

Using over 940 springs per metre, it is made using only the finest natural materials, including pure wool, cashmere and silk from Shetland, Scotland, horsehair, mohair, bamboo and vanadium steel from Austria, which is used to make spaceships.

 

Natural horsehair acts as a natural spring that supports the body with its unique elasticity, and 100% British wool helps absorb and discharge sweat, providing a comfortable sleeping environment. Cashmere and silk are added to elevate the level of the bed and sleep.

 

There are 58 spring types to choose from, with five different firmness levels (very soft, slightly soft, medium, hard, very hard).

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What is unique is that, unlike other bed brands, you can request a custom-made bed in half, such as 'half seasoned, half fried', according to your personal preference and taste. For example, a 'half medium, half firm' bed can be custom-made to suit the tastes of a light-built wife who wants soft and a heavy-built husband who wants hard.

 

A Byspring official emphasized, "In the case of the Chinese tycoon and the royal family of Middle Eastern countries, there are cases where even the springs are requested to be made of gold." 

 

While regular beds have a 10-year warranty, Vispring mattresses have a whopping 30-year warranty.

 

Starting with the entry-level Elite and Baronet Superb, they are divided into Herald Superb, Regal Superb, Tiara Superb, Sublime Superb, Signatory, and finally the top-level Magnificence, Majesty, and Diamond Majesty.

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The Magnificence bed used by Kate Middleton, the Duchess of Cambridge, uses 2,812 two-layer pocket springs to provide comfort on a whole other level. The Diamond Majesty is Vice Spring's representative premium model, and is the highest-end model worth 300 million won.

 

A Byspring representative expressed confidence, saying, “Only those who have used a Byspring bed can know the true value of the bed,” and “We are proud to say that it is the best bed in the world.”