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Samsung Group CEO Lee Boo-jin and her son, who was accepted to Seoul National University, had a "17 million won date" with the NBA

 

[News Space=Reporter seungwon lee] Lee Boo-jin, president of Hotel Shilla, was captured on television watching the NBA game between the Golden State Warriors and Utah Jazz with her son, Lim Dong-hyun, from a courtside front row seat. During the game at Chase Center in San Francisco on January 3 (local time), Lee's elegant demeanor and her son's protective instincts became a hot topic, and were reported on by both domestic and international media outlets.

 

NBA Stadium Moments

 

The CEO, wearing a beige turtleneck and drop earrings, was seen clapping and applying lipstick while filming the game with the Galaxy Z Flip (or Fold). Lim Dong-hyun, in a gray T-shirt (or sweatshirt), was seen concentrating on the court, quickly protecting his mother after a pass error by Golden State guard Gary Payton II sent the ball rolling toward her lap. The article highlighted the intimate moment of the two mothers, shoulder to shoulder, conversing, calling it "a sweet moment for mother and son.

 

Premium Seat Price Analysis

 

The courtside front row seats for these two are priced at approximately $12,000 (KRW 17.35 million) in local currency, making them the top-tier seats for Warriors home games. Courtside tickets for the upcoming game on the 17th will cost $15,000 (KRW 21.69 million). While the average season ticket price is $450-$604, courtside front row tickets are often sold for tens of millions of won, and prices often exceed 100 million won during big NBA Finals matches. Chase Center is renowned as the league's most expensive stadium and is considered a VIP zone frequented by Rihanna and other Hollywood stars.

 

Lee Bu-jin's son accepted to Seoul National University's Department of Economics

 

Lim Dong-hyun, a graduate of Whimoon Middle and High School, was accepted into the Seoul National University Department of Economics through rolling admissions in 2026. He garnered attention for his elite performance, missing just one question on the CSAT. He is expected to become a junior of his maternal uncle, Samsung Electronics Chairman Lee Jae-yong (SNU Department of Economics). He is also a die-hard NBA fan, and was even caught on camera watching the LA Clippers game with his mother in January 2024. His current stay in the US during his vacation is believed to be a celebration trip to celebrate his acceptance to SNU.

 

Online and media reactions

 

Online, reactions exploded, with "Is this really the son who scored 1st on the CSAT?", "He's got an elite physique," "Congrats on passing the exam and going to the NBA," and "He's like Rihanna, worth 17 million won." Various media outlets reported on the story, highlighting the popularity of sports and motherhood in the business world, and comparing it to the past cases of Lee Seo-jin and Jung Yu-mi (2022 LA Lakers) and Kwon Sang-woo and Son Tae-young (Brooklyn Nets).

 

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