[News Space=Reporter seungwon lee] Mirae Asset Securities solidified its position as the top financial investment company by ranking 17th overall in Brandstock's "Korea's Top 100 Brands 2025." This achievement, a five-place rise from last year's 22nd place, marks Mirae Asset Daewoo's first entry into the top 10 since its launch in 2016.

Brandstock operates a certification system that comprehensively evaluates consumer awareness, loyalty, and market competitiveness of approximately 1,000 brands across 230 domestic industries, selecting the top 100.

Demonstrating competitiveness with a global network and assets worth 600 trillion won.

Mirae Asset Securities manages approximately KRW 600 trillion in domestic and international client assets under management (AUM), leveraging Korea's largest global network, spanning 11 regions. This figure stems from the fact that Mirae Asset Securities managed KRW 549 trillion (KRW 471 trillion domestic, KRW 78 trillion overseas) of the Mirae Asset Group's total AUM of KRW 1,024 trillion (KRW 752 trillion domestic, KRW 272 trillion overseas) as of the end of July 2025, underpinning the group's impressive growth. Being the first Korean securities firm to surpass KRW 10 trillion in both market capitalization and equity capital, joining the "10-10 Club," is also a key driver of the company's rising brand value.

Consecutive international awards... Euromoney's Best Securities Firm for the second year in a row

Mirae Asset Securities' status is also evident in external evaluations. It was selected as the "Best Securities Firm in Korea" for two consecutive years at the "Euromoney Awards for Excellence 2025," a global financial magazine. This recognition is based on its operating revenue of KRW 22.2 trillion (approximately USD 16 billion, a 9% increase from the previous year). In the Ministry of Employment and Labor's "2025 Retirement Pension Service Provider Evaluation," Mirae Asset Securities was recognized as an excellent provider for four consecutive years, a first for any industry. These achievements are the fruit of a global expansion strategy, including the acquisition of Sharekhan in India. As of the first half of 2025, overseas operations accounted for approximately 50% of net profit.

9 Years of Rising Trends… Only Financial Company in the Top 20 Behind Samsung Galaxy

Mirae Asset Securities, which has shown steady growth since its debut on the Top 100 Brands list in 2016, ranked 16th in the Q3 2025 brand rankings (up from 20th the previous year), becoming the only securities firm to secure a spot in the top 20. As a leader in the financial sector, following Samsung Galaxy (948 points), KakaoTalk (second), and YouTube (third), Mirae Asset Securities' brand value accelerated amid the rally that saw the KOSPI surpass 3,400.

The 4th to 10th places were surveyed in the following order: Naver > Google > Samsung Electronics > Hyundai Motors > Netflix > KB Kookmin Bank > Coupang.

Kim Beom-seok, head of communications at Mirae Asset Securities, said, "Based on the principle of customer first, we will do our best to grow together with our customers over the long term and become an even more trusted brand."