[News Space=Reporter seungwon lee] Samsung Electronics uses code names as a means of maintaining security and preventing information leaks during the development of new products. This is not only a security-related matter, but also a means of metaphorically expressing the philosophy and function of the product, and it also becomes a device that arouses curiosity in many people.

 

In particular, these codenames implicitly represent the innovation and technological achievements of the devices developed by Samsung Electronics. For example, the Galaxy S10's 'Beyond' signifies new design and technology, the Galaxy S20's 'Hubble' signifies camera performance, and the Galaxy S25's 'Paradigm', scheduled to be released around January 13th next year, signifies setting a new standard in Samsung's mobile technology and AI integration.

 

Also, the Galaxy Note 10’s “Da Vinci” reflects the creative and versatile nature of the device. Since Da Vinci was an artist and inventor, the device is designed to be creative in a variety of ways, from drawing to taking notes. The Galaxy Note 20’s “Canvas” hints at its focus on digital art and productivity. (Source: DroidViews, TechLatest, PhoneArena)

 

▲ Model code names of Samsung Electronics Galaxy series [News Space DB]

 

<Galaxy S series code name>

 

1. Galaxy S1: I90002.

Galaxy S2: Midas - Early flagship emphasizing performance and camera technology3.

Galaxy S3: Pebble - Reflecting a round and sleek design4.

Galaxy S4: Jester - Featuring various sensors and software functions5.

Galaxy S5: Keystone - Model with enhanced water and dust resistance6.

Galaxy S6: Project Zero - Signifying a new beginning, first introducing metal and glass design7.

Galaxy S7: Grace - Model combining luxurious design and functionality8.

Galaxy S8: Dream - Featuring a bezel-less design and infinity display9.

Galaxy S9: Star - Model with notable improvements in camera function10.

Galaxy S10: Beyond - Introducing in-screen fingerprint recognition technology and a punch-hole display11.

Galaxy S20: Hubble - Improving camera performance12.

Galaxy S21: Universe - Integrated AI functions and improved battery efficiency13.

Galaxy S22: Rainbow - A model that maximizes the color reproducibility of the camera and display14.

Galaxy S23: Diamond - Emphasizes durability and premium design 15.

Galaxy S24: Eureka - A bigleap forward in AI technology, equipped with new smart functions16.

Galaxy S25: Paradigm - Includes innovative technologies that set a new standard

 

<Galaxy Note Series Code Name>

 

1. Galaxy Note (2011): No code name (released without a separate code name as an initial model)

2. Galaxy Note II (2012): Titan - More powerful performance and improved features

3. Galaxy Note 3 (2013): Crin - Emphasizes large screen and premium materials

4. Galaxy Note 4 (2014): Trellis - Introduction of metal frame and high-resolution display

5. Galaxy Note Edge (2014): Jules - First curved display model, experimental design

6. Galaxy Note 5 (2015): Project Noble - Reflecting design elements of S6, metal and glass design

7. Galaxy Note 7 (2016): Grace - USB C port and water resistance (but recalled due to battery issues)

8. Galaxy Note FE (2017): Grace Redux (Grace R) - Revision model of Note 7 with reduced battery capacity

9. Galaxy Note 8 (2017): Great - The first to feature a dual camera

10. Galaxy Note 9 (2018): Crown - S Pen with added Bluetooth functionality and an improved camera

11. Galaxy Note 10 (2019): Da Vinci - Emphasizes artistic creativity and innovation

12. Galaxy Note 20 (2020): Canvas - Digital art model that emphasizes integration with the S Pen

 

<Galaxy Fold Series Code Name>

 

1. Galaxy Fold (2019): Winner - Samsung's first foldable model, aimed at winning the market. Pioneered the foldable smartphone market by introducing the first Infinity Flex Display.

2. Galaxy Z Fold 2 (2020): Winner2 - Improved hinge structure and screen protection technology. "Z" is added to the series name from this model.

3. Galaxy Z Fold 3 (2021): Bump - The first foldable device with IPX8 water resistance. Enhanced productivity with S Pen support. Further improved hinge and display technology.

4. Galaxy Z Fold 4 (2022): Universe - Camera performance and lightweight hinge design. Breaking down the barrier between foldable devices and regular smartphones, it offers wider usability.

5. Galaxy Z Fold 5 (2023): Felix - Thinner and lighter design than previous models with "FlexHinge"

 

<Galaxy Z series code name>

 

1. Z Flip: “Bloom” connects the opening structure, which is a characteristic of foldable devices, to the blooming of flowers. For Z Flip 3, the codename “Butterfly” was used to emphasize flexibility and beauty.

2. Z Fold: The Fold series started with “Winner”, a symbol of victory, and later the Z Fold 3 used the code name “Bump”.

 

<Galaxy A series code name>

 

A71: “Harmony” – meaning balancing design and performance

A52: "Walk" - A device that emphasizes practicality, emphasizing mobility and usability in everyday life.

 

<Galaxy J series code name>

 

This series is a low-priced model that emphasizes cost-effectiveness, and is mainly composed of a lineup from 'J1' to 'J7'. The code name of each model is customized to the region, for example, the J2 is called "Jade" and emphasizes durability.

 

<Galaxy C Series Code Name>

 

The Galaxy C series, which targets the Chinese market, expresses its powerful performance and efficiency through codenames such as “Fire” and “Ice.” These names suggest that the devices offer both cooling efficiency and powerful performance.

 

<Galaxy Guitar Model Code Name> 

1. The Galaxy M series is a device that mainly emphasizes battery capacity and durability, and uses names that indicate strength, such as the code name “Titan.” This reflects the feature of providing long usage time through a large-capacity battery and solid durability.

 

2. The Galaxy Mega is codenamed “Mega”, with an emphasis on size and multimedia capabilities, reflecting its large display and multitasking capabilities.

 

3. The Galaxy Alpha was given the code name “Slim.” It emphasizes its thin and stylish design, indicating that aesthetic value was given importance in the premium lineup.

 

An IT industry brand marketing official said, "The code name plays a role in building consumer expectations even before the release. In addition, if the code name is leaked to the outside, interest in technological innovation will increase, and this can even have the effect of increasing consumer loyalty to the product."

 

As a result, the codename system plays an important role in Samsung's brand strategy and is used as a communication tool with consumers, like a kind of teaser marketing.