[News Space=Reporter seungwon lee] The North Face, a global outdoor brand of Youngone Outdoor (CEO Seong Ki-hak), has maintained the top spot in the fashion category for the 12th consecutive year in the '2024 Korea's Top 100 Brands' announced by Brandstock, a brand value evaluation company.

The 'Top 100 Brands of Korea' announced by Brandstock since 2003 is a brand value evaluation model selected annually by the 'BSTI (Brand Stock Top Index)' score, an evaluation index that combines the brand stock index (70%) and consumer index (30%) formed through simulated stock trading on the Brandstock Exchange, targeting approximately 1,000 representative brands in approximately 230 sectors.

The North Face of Youngone Outdoor, under the brand philosophy of 'Never Stop Exploring', continuously introduces various hit items that lead trends and satisfy increasingly segmented and rapidly changing consumer needs through constant innovation, while continuing various social contribution activities as an industry-leading brand, and is trusted as a national brand loved by all generations.

The North Face, which has been introducing various hit items such as the basic short padding 'Nupsi Jacket', the original 'Mountain Jacket' of the go-go-core look, and the 'Big Shot', the synonym for oversized backpacks, is introducing a variety of upgraded new products this year as well.

This winter season, it maintains its unique heritage design while enhancing lightness, elasticity, and warmth, and is recognized by fashion people as well as sports and outdoor activity enthusiasts.

Including the 'Cloud Nupse Down Jacket', the 'Women's Novelty Nupse Down Jacket' with a trendy crop design and a subtle sheen, and the 'Women's Novelty Nupse Detachable Down Jacket' that can be worn as a jacket or a vest and even has a detachable hood for a variety of styling options, the new 'Nupse Jacket' product line consists of over 30 styles, presenting the optimal choice for 'Omnivores' consumers with diverse tastes.

The North Face of Youngone Outdoor is a leading brand that is continuously working to develop national sports as well as expand and develop the base of domestic outdoor and sports culture. The North Face, which has been in charge of the ‘Team Korea Official Uniform’ worn by the Korean national team for over 10 years since 2014, also supported the ‘Team Korea Official Uniform’ consisting of a total of 23 items including the ‘Official Award Uniform’ at the Paris Olympics.

In addition, we supported ‘Team Korea’, ‘National Sports Climbing Team’, and ‘Athletes Seo Chae-hyeon and Shin Eun-cheol’, continuing our ‘triple sponsorship’ for ‘national team-sports-athletes’.

In addition, through the 'North Face Athlete Team (TNF Athlete Team)', which was the first in the domestic outdoor industry in 2005, many national team athletes and explorers, including Captain Kim Young-mi, the first Asian woman to reach the South Pole without supplies, have been discovered and supported. In addition, large-scale outdoor and sports events, such as the 'North Face 100 Gangwon' global trail running competition that began in 2016 and the 'North Face Climbing Festival' that began in 2023, have been held consistently for a long time.

Vice President Sung Ga-eun of Youngwon Outdoor emphasized, “We will continue to work hard to present innovative products and differentiated services that satisfy customers so that we can continue to be a beloved brand in the future, while continuing various efforts so that more people can enjoy healthier and happier outdoor and sports activities.”