[News Space=Reporter seungwon lee] McDonald's Korea announced on the 25th that the advertisement for the 'Taste of Korea' project won silver awards in two categories at the 'ADFEST 2025' advertising festival.

AdFest is a global advertising festival representing the Asia-Pacific region that was first launched in 1998. This year, McDonald's Korea entered the 'Taste of Korea' project advertisement and won silver awards in two categories: 'Effective Lotus' and 'Creative Strategy'.

'Taste of Korea' is a local sourcing project that McDonald's Korea has been conducting since 2021. It started with the aim of providing customers with delicious menus and revitalizing the local economy by launching new menus using high-quality domestic ingredients. McDonald's Korea has introduced various Lokonomi Burger series to date, such as 'Changnyeong Garlic Burger', 'Boseong Green Onion Burger', 'Jindo Green Onion Cream Croquette Burger', and 'Jinju Chili Cream Cheese Burger'.

In addition, McDonald's Korea not only introduced menus using local agricultural products as main ingredients through this campaign, but also added authenticity by presenting video advertisements in which actual local residents directly participated. Through this, it effectively expressed the campaign's purpose of coexistence with the local community, and it received positive reviews at this advertising festival for bringing about positive social change through creative and emotional storytelling and strategies.

The cumulative sales of menus launched by McDonald's Korea through the Taste of Korea Project have exceeded approximately 24 million, and in the process, 800 tons of domestic ingredients were procured, contributing to the revitalization of the local economy.

A McDonald's Korea official said, "We are honored that the creative and authentic approach of the Taste of Korea advertising campaign has been recognized by the global advertising industry," and added, "We will continue to carry out campaigns that lead to local economic revitalization and positive social change."

Meanwhile, McDonald's Korea's 'Taste of Korea' project's advertising campaign was recognized for its social value and creative capabilities last year by winning the 'Bronze Effie' and the Grand Prize at the 'APAC Effie Awards' and 'Effie Awards Korea', respectively.