[News Space=Reporter seungwon lee] Hugel Inc., a leading global medical aesthetics company publicly traded in South Korea, strengthened WELLAGE's presence in the North American beauty market by participating in OLIVE YOUNG Festa LA 2026, held at the Los Angeles Convention Center from August 14 to 16. The brand's booth welcomed approximately 11,000 visitors over the three-day event.

Held as part of global K-culture festival KCON LA 2026, OLIVE YOUNG Festa LA 2026 is a large-scale K-beauty event. As an OLIVE YOUNG partner brand, WELLAGE introduced its signature Real Hyaluronic line to local consumers, highlighting its benefits in improving inner dryness.

To intuitively convey its core brand value of inner hydration, WELLAGE operated an experiential booth under the “water splash” concept. The booth featured dynamic water droplet visuals throughout the space to reinforce the brand identity, while allowing visitors to directly experience WELLAGE’s differentiated hydration solutions.

The booth offered a range of interactive programs, including the “Boost Hydration!” inner hydration stepper game and the “Marinate with WELLAGE” product testing zone. The product testing zone, in particular, showcased a diverse product lineup, featuring Real Hyaluronic, Hyper PDRN, Hyper Peptide, and Hyper Toning lines.

"As a leading brand in Korea's hydration ampoule market, WELLAGE is pleased to connect with North American consumers through OLIVE YOUNG Festa LA 2026, one of the premier platforms introducing K-beauty to global audiences," said Seanguk Ji, Executive Vice President of Hugel. “We will continue to expand touchpoints with North American consumers based on the product quality and brand competitiveness proven in Korea, while actively communicating WELLAGE’s distinctive hydration solutions.”